1) People use the internet like they used to use the phone book.
I used to tell small business owners that it didn’t matter if they had a website if most of their business was local. But now almost everyone uses the Internet to get information – even local information. Potential customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours.
2) A business website gives your business legitimacy.
People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address. Not having a business website raises questions in customers eyes. Are you a technological luddite? Just still haven’t gotten around to it? Or such a shoestring startup that you can’t even afford to do this? All things you don’t want people thinking about your business!
3) A business website gives you another marketing channel.
Having a business website gives you an automatic internet presence. Think of it as an online billboard. Instantly you have another chance to introduce people to your products and services and another way for people to find you. (Of course, how many eyes your billboard attracts will depend on your conscious marketing efforts to get people’s attention, such as Search Engine Optimization, blogging,using social media, and online advertising.)